OMO Urban Gallery

To promote the new OMO Roupas Finas e Delicadas, we wanted to show how much pollution from cities gets embedded in clothing fabrics. So, we invited an artist who created panels in the main points of the city of São Paulo using a special glue where the smoke from vehicle pollution stuck more easily. Thus, creating art with only the part darkened by pollution and demonstrating that OMO cleans and protects even the most delicate fabrics from the pollution of the largest city in the country.